Joining the league of Jay Z, Ceelo Greene, Kanye West and more, he has also recently joined other acts like 2face to support BET’s ‘Trayvon Martin’ campaign. Edem on the 11th of May 2012 became the first African brand Ambassador to the 2nd largest spirit brand in the world ABSOLUT VODKA and Ghana’s beer brand “Club Beer”. He is also affiliated with strong brands like BET where he took part in the first ever African BET cypher. Noted as a strong advocate for education he constantly encourages all his peers to stay in school, he became the face of Marshalls University College (Formerly Meridian Pre University). He became the youngest Artiste in Ghana to be signed on to Africa’s telecom giant GLOBACOM. Edem has a fanbase of over 24 million Ghanaians, 6 million Togolese attached and growing by the day in Africa.
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